Create, modify, revert, or delete SharePoint (or ArcSDE, SQL Server, Oracle...) data without leaving your application.
Data creation made snappy. Draw new stuff and assign attributes without orchestrating an army of network administrators, database managers, or GIS specialists.
Something need updated or removed? Did a territory change or some attribute need to be modified. Just go ahead and fix that yourself.
They did what?! Wiki-like restore points let you track the evolution of an item.